Gurugram, India, February 24, 2025: Samsung, India’s largest consumer electronics brand, is set to elevate its smartphone customer service experience with a comprehensive redesign of its service centres. This initiative aims to establish a seamless service-to-sales journey, reinforcing Samsung’s commitment to superior after-sales support with a strong focus on premium customer care.
Designed to deliver an integrated omni-channel experience, the remodelled service centres incorporate advanced digitalised processes to cater to evolving expectations of Samsung’s young and dynamic customer base. They not only boast a diverse product portfolio but also lead the way in technological innovation with advanced diagnostic tools that detect issues with pin-point accuracy.
The upgraded centres break away from traditional layouts, introducing plush, sofa-style seating equipped with inbuilt wireless charging stations to create a lounge-like ambience. Reimagined accessory walls showcase Samsung’s extensive range of wearables, while ultra-large digital screens feature the latest product innovations, offering visitors an immersive experience.
“Over the decades, we have expanded a robust network of service centres to support our existing customer base which is concurrent to the needs of our sales partners. As consumer expectations evolve every day, we wanted to transform these spaces by infusing youthful and efficient design elements to make them more appealing, while keeping traditional customer needs in mind. At the heart of this is Samsung’s commitment to providing a premium experience to its customers,” said Sunil Cutinha, VP, Customer Satisfaction, Samsung India.
