GURUGRAM, India –May 20, 2025: Samsung, India’s largest consumer electronics brand, has announced the expansion of Bespoke AI to its Top Load Washing Machine category, following the remarkable consumer response to Bespoke AI Front Load Washing Machines. Designed to redefine laundry care with intelligent and efficient solutions, the new range brings advanced AI-powered features for enhanced fabric care, energy efficiency, and seamless convenience. With this expansion, Samsung reinforces its commitment to innovation, offering consumers a smarter and more effortless washing experience.
The new Top Load Washing Machines, available in 8KG, 10KG, 12KG, and 14KG capacities, are designed to offer seamless and efficient laundry experience with Bespoke AI. The lineup is available in a range of elegant colours like Black Caviar, Lavender Gray, and the newly introduced Deep Charcoal and Brushed Navy, designed to complement any modern home aesthetic.
Equipped with AI Wash and its 3-step sensing, these machines intelligently detect the fabric type and weight to automatically recommend the optimal settings for each load. Leveraging an advanced AI algorithm, the cycle adjusts key parameters—such as water level, agitation intensity, and wash and rinse duration—delivering up to 25% more fabric care and taking good care of fabrics. Building on this technology, features like Eco bubble, Hygiene Steam (with inbuilt heater), Super Speed, AI Energy Mode, and SmartThings integration, AI VRT+™ (Vibration Reduction Technology) further elevate the laundry experience – enhancing fabric protection, ensuring superior hygiene, optimizing energy efficiency, and providing seamless connectivity for added convenience.
“The launch of our Bespoke AI Top Load Washing Machines reflects our commitment to innovation that meets evolving Indian consumer needs. The remarkable success of our Bespoke AI Front Load range reaffirms the growing appetite for AI-powered appliances. We are now driving the technology expansion to top load models. Consumers can now experience fabric care, convenience, and efficiency with our new Top Load Washing Machines. From optimizing wash cycles to saving energy and providing effortless control through SmartThings, our latest range is designed to make everyday laundry smarter, more intuitive, and seamlessly integrated into modern lifestyles,” said Ghufran Alam, Vice President, Digital Appliances, Samsung India.
