Samsung, India’s largest consumer electronics brand, announced a major scale-up of its flagship Samsung Digital & Offline Skills Training (DOST) Sales Programme, under which 9,400 young people from underserved communities will be trained for frontline retail roles. The initiative reinforces Samsung’s commitment to building a skilled, future-ready workforce and advancing India’s vision of inclusive economic growth
Since its launch in 2021, the DOST Sales Programme has created a strong talent pipeline for India’s fast-expanding organised retail sector. With DOST Sales 4.0, which commenced this year, Samsung is doubling down on its skilling mission in partnership with the Electronics Sector Skills Council of India (ESSCI) and the Telecom Sector Skills Council (TSSC).
“Samsung is deeply committed to empowering India’s youth to participate meaningfully in the nation’s growth story. The DOST Sales Programme, an industry-first initiative, is a focused 5-month training programme designed to equip young people, especially those from underserved communities with the confidence, knowledge and practical skills needed to thrive in today’s dynamic retail environment. With training enrolment increasing three-fold this year, DOST is helping shape a stronger, employment-ready talent pool at a time when digital adoption is accelerating and retail continues to evolve,” said Shubham Mukherjee, Head, CSR & Corporate Communications at Samsung Southwest Asia.
