Surat :De Beers Group is marking Father’s Day this year with a deeply personal addition to its ‘Love, From Dad’ campaign.The campaign features a collaboration with acclaimed actor Pankaj Tripathi and his daughter, Aashi, for a special film that highlights the evolving relationship between fathers and daughtersa bond built on trust, encouragement, and unconditional support.
To bring this narrative to life for consumers across India, De Beers Group has launched an extensive retail activation across 50select retail stores nationwide. In key cities including Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Kolkata, Pune, Lucknow and Nagpur, dads & daughters can participate in a unique, memory-led retail experienceensuring that every customer leaves with a sweet, permanent memory of their bond where they click unique photographs with renowned photographers in these select stores to mark the moment over the fathers’ day weekend (20th -21st, June, 2026).
Toranj Mehta, Country Head – Category Marketing, De Beers India, said, “Natural diamonds have always anchored life’s rarest moments and this Father’s Day we are celebrating the second piercing as a pivotal milestone of a daughter’s independence. By partnering with Pankaj Tripathi and Aashi, we are celebrating a bond built on authenticityand rarity.
ForPankaj Tripathi, the collaboration was deeply personal. Known for his grounded persona, he shared, “As a father, some of the most emotional moments are when you realize your child is becoming her own person and making her own choices. The second piercing represents that moment of confidence. What resonated with me about this story is how a simple gesture can become a lifelong memory. Sharing this experience with my daughter, Aashi, made it very special. A natural diamond, like a father’s love, stays with you unchanged through every chapter of life.”
