GURUGRAM, India – July 17, 2025 –Samsung, India’s largest consumer electronics brand, has unveiled a state-of-the-art Business Experience Studio (BES) on the 28th Floor of Oberoi Commerz-II, International Business Park, Goregaon East, Mumbai.
This future-focused space showcases seamless interoperability between cutting-edge Samsung devices to offer a wide range of integrated business solutions to B2B partners. The 6,500-square-foot showroom is designed to assist businesses in exploring, planning and innovating across a wide range of commercial landscapes. BES, Mumbai joins Samsung’s sprawling Executive Briefing Centre (EBC) in Gurugram, which showcases the company’s innovative products and B2B solutions.
“At Samsung, we believe that the future of business lies in intelligent experiences that are human-centered, connected, and sustainable. The Business Experience Studio in Mumbai reflects this vision. It is a space where enterprises can engage with our most advanced AI-powered innovations in real-world environments. From smart classrooms to automated hotels, intelligent healthcare tools to paperless banking, we are enabling digital transformation that is meaningful, efficient, and built for scale. This studio is not just a showcase of technology but also a testament to our commitment to building the future of enterprise with our partners in India and across the world,” said JB Park,President & CEO, Samsung Southwest Asia.
Commenting on the launch of the BES, Mumbai, Shri Ashish Shelar, Hon’ble Minister of Information Technology and Cultural Affairs, Government of Maharashtra, said, “As we accelerate the Digital India mission, emerging technologies like AI and VR are reshaping the way industries function, institutions deliver services, and citizens experience the world. Mumbai is at the forefront of this transformation, while driving innovation, collaboration, and future-ready ecosystems. Samsung’s Business Experience Studio is a powerful addition to this journey, bringing global technological leadership closer to our businesses and reinforcing Maharashtra’s position as a leading hub for digital innovation.”
