Surat : Pepperfry, the leading e-commerce furniture and home goods company, announced the launch of its new Studio in Aarav Wood Mart, is situated at Ambica Industrial Society, 132/A, Udhna Magdalla Road, Surat Surat, Gujarat. The offline expansion is in line with the company’s aim to penetrate into niche markets and strengthen its omnichannel consumer engagement in home and living space in India. Pepperfry’s studio footprint currently spans across 100+ cities with 200+ studios in the country.
Speaking of the launch Hussaine Kesury, Chief Activation Officer, Pepperfry said, “We are delighted to launch our new Studio in Surat in partnership with Aarav Wood Mart. Owning a Pepperfry franchise is an entrepreneurial success, and we aim to reach consumers beyond the larger catchment areas of metropolitan and tier 1 cities.
Mr. Dhaval N Malvawala said, “We are extremely happy to partner with Pepperfry, India’s leading home and furniture marketplace. Pepperfry has pioneered a truly differentiated omnichannel business and we are proud to be a part of their journey in creating the largest omnichannel home and furniture business.”
Pepperfry Studios have transformed the furniture retail landscape in India. The company’s omnichannel strategy is driven by the expansion of FOFO studios across the country and it currently works with 100 plus unique partners. The new studio launched in partnership with Aarav Wood Mart, spanning across a carpet area of 878 sq. ft. It offers customers a first-hand experience of an infinite catalogue of furniture and home products. Customers will get specialized design advice from the company’s interior design consultants. The studio at Surat aims at providing a personalized shopping experience tailored to the unique needs of home and living customers in Gujarat.
