BENGALURU, India – 27 August 2024: Samsung, India’s largest consumer electronics brand, today unveiled its new range of 10 large-sized, front load washing machines. The AI-powered line-up promises a new era in laundry care for Indian consumers, making laundry a simpler chore through intuitive AI features.
The new, larger washing machines come in an ideal size of 12 Kg, enabling Indian consumers to wash larger loads in one go, making them ideal for bigger items like blankets, curtains and sarees. Samsung India’s range of new 12 Kg AI washing machines starts at INR 52990. The new modern washing machines come in Bespoke design with Flat Glass Door and advanced AI features such as AI Wash, AI Energy Mode, AI Control and AI Ecobubble.
“Indian consumers are looking for new-age digital appliances that deliver best-in-class wash performance with minimum effort, while saving energy and time. Our new 12 Kg AI-powered washing machines enable consumers to wash bigger laundry loads in one go, allowing them to ‘do less and live more’. The new range of front-load Bespoke AI washing machines distinguish themselves by providing a convenient and effective wash. With the premium Bespoke AI washing machine range, we aim to cater to consumers who value performance, convenience and style, and take a lead in the high capacity washing machine segment,” said Saurabh Baishakhia, Senior Director, Digital Appliances, Samsung India.
Taking a significant leap in personalized laundry experiences, Samsung’s Bespoke AI washing machines leverage 2.8 million big data points to offer optimized wash options with integration of the SmartThings App. This also helps save a large amount of energy in every wash cycle – the AI Energy Mode results in a reduced electricity bill for consumers by providing up to 70% energy savings.
