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Samsung Launches BESPOKE AI WindFree™ AC Range; Introduces 19 Models Across Segments

GURUGRAM, India – 29th January 2025: Samsung, India’s largest consumer electronics brand, today launched its 2025 lineup of BESPOKE AI WindFree™ Air conditioners, a fusion of cutting-edge AI technology and premium design. With a focus on intelligent cooling, energy efficiency, and connected living, the new range of 19 models cater to the evolving demands of Indian consumers. These air conditioners are thoughtfully engineered to deliver comfort, convenience, and innovation while tackling the challenges of India’s extreme summers.

This range harnesses AI-driven innovations to adapt seamlessly to varying climate conditions, ensuring consistent comfort and maximum efficiency. The WindFree™ Cooling technology eliminates direct drafts, dispersing air gently through 23,000 micro holes, while the AI Fast & Comfort Cooling feature rapidly cools the space and intelligently transitions to energy-efficient settings for sustained comfort. Designed with modern lifestyles in mind, the range incorporates SmartThings connectivity, offering advanced features such as Map View for remote monitoring and Quick Remote for effortless control.

Adding more convenience to the lives of the work from home generation, BESPOKE AI WindFree™ ACs also connect seamlessly with Samsung’s SmartThings app using Wi-Fi allowing you to change settings or switch it on/off using Bixby voice assistant, Alexa and Google Home. You can also optimize cooling with smart AI Auto Cooling and automatically cool the room even before you reach home with the geo-fencing based Welcome Cooling feature. Powered with the new ‘Good Sleep’ mode, these ACs promote pleasant sleep throughout the night by adjusting the temperature according to sleep stages.

“We are excited to redefine the home cooling experience, while addressing the unique challenges of Indian summers with the 2025 Bespoke AI WindFree™ air conditioners. These Air Conditioners are a testament to Samsung’s commitment to innovation that enhances everyday living. By blending AI-driven cooling and energy efficiency, smart connectivity, and lifestyle-enhancing features, this range brings powerful AI tech innovation for the Indian consumer.,” said Ghufran Alam, Senior Director, Digital Appliances, Samsung India.

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