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Samsung’s New Bespoke AI Laundry With AI Home Enables Smarter, More Efficient Laundry Care

India, GURUGRAM : Samsung Electronics today announced the launch of its new washers and dryer products — the Bespoke AI Laundry with AI Home1 — that integrate screens and Bespoke design to elevate the user experience. The Bespoke washers and dryers come in various forms of size and heating methods to meet a wide range of customer needs across diverse regions. The pair is available in both large and small capacities, making them suitable for different types of family and living arrangements. Samsung is also launching the dryer with two types of heating methods — the vent and the heat pump — to meet the needs of various environments around the world.

This year’s Bespoke AI Laundry products incorporate the 7” AI Home screens, extending Samsung’s “Screens Everywhere” vision that was first presented at CES 2025. These screens offer intuitive control and monitoring of essential information related to the laundry experience, such as wash cycles and remaining detergent levels. They also remember user habits and consider periodic and seasonal needs, suggesting appropriate cycles to free users from having to consider the right cycle every time. The AI Home also functions as a central hub allowing users to monitor and control connected appliances, while also enjoying online videos or music.

“Last year’s launch of the Bespoke AI Laundry Combo marked the beginning of integrating screens into our products, providing users access to essential information about laundry and home control,” says Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “This year, we are excited to unveil the complete Bespoke AI Laundry lineup, which caters to a wider range of customer needs and enables them to take advantage of these convenient screens.”

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