Surat- Vi-John, India’s No. 1 shaving cream brand with over six decades of grooming leadership, has announced the launch of its new integrated campaign featuring brand ambassador Ranbir Kapoor. Built around the powerful idea “Photocopy Nahi, Original Dikho”, the campaign delivers a fresh perspective on grooming as an act of authenticity and individuality, not imitation. The campaign will also spotlight Vi-John’s new premium shaving range, which includes sulphate-free and dermatologically tested formulations, alongside razors.
Ranbir Kapoor, megastar and the face of the campaign, brings charisma and relatability to the message. Speaking on the campaign, he said:
Harshit Kochar, Managing Director, Vi-John Group, shared:“With ‘Photocopy Nahi, Original Dikho’, we’re celebrating individuality. Vi-John has always stood for accessibility and trust, but today’s consumer also wants relevance and originality. This campaign reflects that duality—it keeps us rooted in tradition while making our voice sharper and more modern.”
Ashutosh Chaudharie, General Manager – Marketing, added:“This campaign is a significant step in Vi-John’s brand transformation journey. It’s not just about showcasing grooming products—it’s about owning your identity.
Anupama Ramaswamy, Managing Director & Chief Creative Officer, Havas Creative India said“Our new campaign for Vi-John is not just another product ad. It taps into the universal human behaviour and forces them to reevaluate their choice. Following trends is easy, but what sets you apart from the crowd is your own unique style. The clutter-breaking visual message of ‘don’t be a photocopy’ is delivered by Ranbir Kapoor in his quintessential filmy and macho style.”
