Surat : Angel One Limited (“Angel One”), technology-led financial servicesplayer, announced its partnership with theIndian Premier League (“IPL”). The company will serve as an Associate Partner of IPL in the financial services category during this five-year association from 2024 to 2028. Through this alliance, Angel One aims to reach the diverse sports audience of IPL platform to promote financial awareness and empowerment in the country, especially within the young Indians.
Mr. Dinesh D. Thakkar, Chairman & Managing Director, Angel One Limited., said, “IPL is an esteemed event that has experienced growth in both reputation and engagement throughout the years, a development that mirrors the growth of Angel One as one of theprominent fintech players in India. Our primary focus is on expanding into the multi-service sector, where we can meet all our customers’ financial needs. This partnership strengthens our efforts to reach millions of Indians and we are excited to inspire a generation of financially savvy cricket enthusiasts.”
IPL sponsorship presents a compelling opportunity for Angel One to showcase its brand on a grand scale, given the event’s staggering audience reach of over 800 million* viewers across television and digital platforms. This partnership with BCCI underscores Angel One’s long-term vision and commitment to unlocking new avenues for growth and expansion. While we intend to focus on Gen Z and Young Millennials, this collaboration marks a significant milestone in connecting with our audience. Angel One aims to leverage the IPL’s extensive reach to foster brand affinity, drive engagement and solidify its position among its target demographic.
Angel One, one of the six official associate partners for IPL 2024, continues its dedication to simplifying financial investing and trading by promoting its innovative SuperApp platform.Recently, Angel One launched the #RahoHameshaSuper campaign, aimed at revolutionizing the investment and trading landscape. Angel One is dedicated to enhancing user experience by providing top-notch speed, security and reliability, reflecting the trust and assurance cricket fans have in the consistent performance of their favorite cricketers.
