Mumbai, Maharashtra – Samsung, India’s largest consumer electronics brand, today showcased Bespoke appliances that are powered by AI, demonstrating the future of connected and sustainable homes. With AI-powered home appliances, Samsung aims at exceeding customers’ expectations in the fast growing premium appliances market.
With inbuilt Wi-Fi, internal cameras and AI chips, Samsung’s latest appliances featuring Bespoke AI seamlessly connect and provide convenient home management with easy to access controls through the SmartThings Application.
“We are introducing Bespoke AI, our next big innovation in home appliances which will ensure smarter living for Indian homes and reduce energy consumption, contributing to a greener planet. With our Bespoke AI-powered home appliances, consumers will be able to customise their choices, get easy controls for elders and kids, and get seamless diagnosis for their home appliances. With the transformative power of AI, we are confident that Bespoke AI will strengthen our leadership in the digital appliances market in India,” said JB Park, President & CEO, Samsung Southwest Asia.
AI also helps increase longevity and sustainability of these appliances, with users getting notified when their refrigerator is due for water filter replacement or the air conditioner needs a filter change through the SmartThings App. With the introduction of AI, Samsung aims at reducing the time required to manage these appliances. The ‘Bespoke AI’ event was conducted at Samsung BKC at the Jio World Plaza.
“With AI, appliances can now be smarter, and help reduce users’ time and energy spent on home chores. Through enhanced connectivity and AI capabilities, these appliances take the consumer experience to the next level by revolutionising the smart home experience. With AI appliances, our objective is to further strengthen our premium portfolio and increase our share in the premium appliances segment,” said Saurabh Baishakhia, Senior Director, Digital Appliances, Samsung India.
Samsung’s Bespoke appliances in India including Refrigerator, Air Conditioner, Microwave and Washing Machine are now powered by AI.
