Surat, March 17, 2026: JSW MG Motor India introduces new-age automotive luxury with MG SELECT, inaugurating its latest and the largest Experience Centre in Surat. Based on the philosophy of Reimagining Luxury, the MG SELECT Experience Centres offer sensorial experiences, personalised services, iconic product line blended with new age luxury, innovation, and sustainability to car buyers in India.
Inspired by the spatial expression of art galleries, the MG SELECT Experience Centres are designed with sublime, earthy and infinite white scapes, each showroom exudes a surreal space that evokes clarity and seamless flow. With a focus on exclusivity where less is more, the car takes centre stage as a piece of sculptural art immersing the car buyers.
Milind Shah, Head MG SELECT, JSW MG Motor India, said, We are delighted by the overwhelming response to the MG Cyberster and MG M9 since their launch. JSW MG Motor India has also risen to become the second largest* brand in the luxury EV segment, an impressive milestone powered by the combined success of both the cars. Surat is fast emerging as a hub for luxury automobiles with a positive customer response. We are committed to delivering a luxury automotive environment that is tailored, technology-driven, and truly resonates with the aspirations of our customers in this vibrant city.
Sonam Jain, Dealer Principal, MG SELECT Surat, This centre transcends the traditional showroom experience to redefine automotive luxury for our discerning clientele in Surat. This will also cultivate a community where every customers aspirations are realized and their patronage is genuinely cherished.
Located in New City Light Area, this Experience Centre is part of the 15 MG SELECT centres across 14 key cities in India. MG Cyberster the Worlds Fastest MG, and the MG M9 the Presidential Limousine, will be up on display for enthusiasts to explore up close. The MG Cyberster with a 580 km ARAI certified range and a 0-100 km/h acceleration time of just 3.2 seconds comes at an ex-showroom price of ₹74.99 lakh. The MG M9 is available at an ex-showroom price of ₹69.90 lakh.
