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Samsung Brings ‘AI Home: Future Living, Now’ to India

Mumbai, India – September 26, 2025 – Samsung, India’s largest consumer electronics brand, today unveiled its vision for “AI Home: Future Living, Now” at its flagship store in Jio World Plaza, BKC, Mumbai. Samsung AI Home is a next-generation connected living ecosystem that unites appliances, devices, and services to deliver unmatched convenience, energy efficiency, and personalised experiences — all with security and privacy at the core.

At the heart of this launch is Samsung’s Future Living vision: unlocking a world where intelligence is not confined to a single device, but shared seamlessly across every screen, appliance, and service. AI Home embodies this vision through three foundational strengths — Samsung’s leadership in AI, the unmatched breadth of its device portfolio, and a trusted, secure ecosystem.

Imagine a home that knows you. The lights switch on as you arrive, the air conditioner adjusts to your perfect sleep temperature, the washing machine recommends the right cycle, and the TV queues up your favourite show — all automatically. Samsung AI Home makes this everyday reality possible, not just for a select few, but for everyone.

Aiming towards ambient intelligence, the system learns continuously from user behaviour and environmental cues to automate comfort, care, energy savings, and security. From an AC that adapts as you rest, to a fridge that suggests meals based on your dietary goals, to SmartThings-enabled devices syncing effortlessly in the background — every interaction is enriched with contextual, human-centred intelligence.

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