SURAT – Samsung, India’s largest consumer electronics brand, today launched the Crystal 4K Vivid, Crystal 4K Vision Pro & Crystal 4K Vivid Pro TV series at a starting price of INR 32990 with exciting cashback offers and No Cost EMI up to 18 months. The 2024 Crystal 4K TV line-up comes with 4K Upscaling, SolarCell Remote, Multi Voice Assistant, Q-Symphony and Crystal Processor 4K.
The new Crystal 4K Vivid, Crystal 4K Vision Pro & Crystal 4K Vivid Pro TV series will be available on online platforms and Samsung.com in 43-inch, 50-inch, 55-inch, 65-inch and 75-inch screen sizes.
“Today, young consumers want smart TVs that come with lifelike picture quality, immersive audio experience and heightened security features. The 2024 Crystal 4K TV series sets a benchmark for contemporary households by providing a superlative TV viewing experience, further enhancing the proposition of smart and connected living. Consumers also get Q-Symphony, allowing TV and soundbar speakers to operate simultaneously for better surround effect, without muting TV speakers,” said Mohandeep Singh, Senior Vice President, Visual Display Business, Samsung India.
The 2024 Crystal 4K TV series also comes with features such as Samsung TV Plus and built-in IoT Hub with Calm Onboarding. The built-in Multi Voice Assistant allows consumers to enjoy a connected home experience by using either Bixby or Amazon Alexa.
The 2024 Crystal 4K TV series is powered by 4K upscaling feature that enhances and upscales the quality of lower resolution content to match the higher resolution of a 4K display, delivering lifelike 4K picture quality. With the brilliance of One Billion True Colours – PurColor, Crystal Processor 4K & HDR10+, consumers can now enjoy better contrast with rich darks and bright lights.
For a truly immersive content viewing experience, the Crystal 4K TV series features OTS Lite that allows consumers to feel the on-screen motion as if it is real, with 3D surround sound created with two virtual speakers. Adaptive Sound provides optimal sound experience by analysing all content scene-by-scene in real-time, making it more dynamic and amplifying the intended effects.
Furthermore, the boundless screen design allows a perfect, immersive viewing experience.
The 2024 Crystal 4K TV series also features Smart Hub, the focal point of the smart home experience that assembles entertainment, ambient and gaming options together. It also comes with Samsung TV Plus service comprising 100 channels in India.
