GURUGRAM, India – 14, Feb 2025: Samsung, India’s largest consumer electronics brand, today launched its latest Bespoke AI Refrigerator series in the 330L & 350L capacity range. This new range combines advanced AI-driven features like AI Energy Mode, AI Home Care and Smart Forward with elegant designs and versatile storage options. Aimed at addressing the unique needs of Indian consumers, the series offers a harmonious blend of functionality, style, and innovation at a starting price of INR 56990.
The new Bespoke AI Refrigerators provide smart energy management, improved freshness retention, and active fresh filter, which eliminates upto 99.9% of harmful bacteria, all of which is wrapped in a sleek and customizable exterior. With its durable and energy-efficient Digital Inverter Compressor, backed by a 20-year warranty, the series is poised to redefine modern refrigeration in India.
“Our Bespoke AI Refrigerator series offer consumers a perfect balance of technology, design, and convenience. From AI-driven energy optimization to innovative cooling and hygiene solutions, this series caters to the evolving lifestyles of Indian families. With stylish finishes and advanced features like Smart Forward, AI Home care, Twin Cooling Plus™ and Convertible 5-in-1 Modes, we aim to empower our customers with appliances that redefine everyday living,” said Ghufran Alam ,Senior Director, Digital Appliances, Samsung India.
