GURUGRAM, India – October 13, 2025: Samsung, India’s largest consumer electronics brand, today announced strong start to the festive sales on account of positive consumer sentiments, attractive festive deals, and GST rate cuts on televisions and air conditioners.
Samsung said sales of its premium smartphones hit a record high during the Navratri and Dussehra festive period, led by its Galaxy AI-powered portfolio of Z Fold7 foldable smartphone, Galaxy S25 series as well as Galaxy S24 series. Galaxy AI is Samsung’s cutting-edge artificial intelligence designed to make user interactions with Samsung smartphones more intuitive, efficient, and personalised.
“The sale of premium Galaxy smartphones, priced upwards of INR 30,000, jumped 1.4 times versus the corresponding period last year. Samsung is confident that its premium AI smartphones will continue to do well in the run-up to the auspicious Diwali festival,” a Samsung India spokesperson said.
Samsung had announced attractive festive deals on its premium smartphones, including on Galaxy S24 Ultra, Galaxy S24, and Galaxy S24 FE, in the run up to the Navratri sales that started on September 22.
Television sales witnessed robust growth, buoyed by the reduction in GST rates on larger televisions (above 32”). Samsung said its Vision AI-powered premium Neo QLED and OLED televisions saw huge demand from consumers during the two-week period starting September 22. Samsung Vision AI transforms screens into intelligent solutions that enrich everyday life, simplifying, enhancing, and empowering users’ daily experiences.
