Surat : Tata AIA Life Insurance (Tata AIA), one of the leading private life insurers in India, has reaffirmed its dedication to protecting lives with the launch of its ‘Pledge to Protect’ initiative in Surat. This initiative is part of the company’s ambitious goal to secure one lakh lives in Q4 FY25.
On the occasion of Tata AIA’s 24th Foundation Day, the Tata AIA Agency team in Surat, along with branches in Parle Point and Varacha, engaged nearly 100 consumers, leaders, and agents in awareness sessions on life insurance. The initiative also included food distribution at Orphanage, where employees and leaders donated food.
Amit Dave, Chief Distribution Officer – Proprietary Business, Tata AIA, said, “Life insurance offers much-needed financial security to people, including the vulnerable section of society. Therefore, the responsibility for creating this awareness rests with us all. Tata AIA is committed to advancing financial inclusion and financial security for Indians through the ‘Pledge to Protect’’ movement.We are committed to expanding insurance coverage in India, and Tata AIA will tirelessly work to reach our goal of securing 1 lakh lives in the January-March quarter.”
Under the Pledge to Protect drive, Tata AIA has undertaken diverse initiatives involving its 599 branches and over 1.43 lakh tied agents and employees across India. These include roadshows, jogger’s park activities, housing society engagements and health camps. In addition to localising outreach, the Company will collaborate with local Non-Governmental Organizations(NGOs), Panchayats, and Self-Help Groups (SHGs), enabling it to educate and onboard individuals in rural and semi-urban areas.
