In a bustling market dominated by big-name brands, a new contender named TooToo has made its debut, ready to tap into the promising online grocery sector.
TooToo is based in the colorful city of Jaipur and was founded by Shivain Verma, a recent graduate from the University of Southern California, USA. Shivain had noticed a growing demand for online grocery services and decided it was the perfect time to dive into this rapidly expanding market.
Shivain vividly remembers the early days, “We kicked off TooToo in Jaipur in August 2022. In our digital age, many Indians are turning to e-commerce for their daily needs. The convenience of ordering groceries from home has caused a significant rise in online grocery shopping,” he said.
“With this trend in mind, we launched TooToo to meet the changing needs of consumers,” Shivain continued. “Our app, designed with simplicity in mind, allows customers to browse and buy a variety of products—groceries, personal hygiene items, household essentials—each competitively priced. Plus, our delivery system is so efficient that orders are delivered within a four-hour window, offering unmatched convenience.”
TooToo is proud to offer a diverse selection of over 5,000 products from both local vendors and national brands. Additionally, shoppers can earn rewards through social commerce, making their shopping experience even more enjoyable.
Celebrating a major milestone, TooToo has achieved over 100,000 app downloads. Shivain credits this success to their unwavering focus on customer satisfaction, which has led to an increasing number of repeat orders every week.
Looking ahead, TooToo has ambitious plans to expand its services to other cities across India, starting with the major cities of Jaipur. Despite the rapid growth, the company remains self-funded, with plans to seek investment opportunities once they have built a solid customer base and a strong market presence.
And so, the story of TooToo continues, as it strives to make a significant mark in the world of online groceries.
