Surat, June 21, 2026: Simple Energy has opened its next-generation Simple Store 2.0 in Surat in the presence of Hon’ble Deputy Chief Minister Shri Harsh Sanghavi Ji. Set up in partnership with Evanta Auto LLP, the 1,000 sq. ft. Simple Store operates as a 3S facility (Sales, Service and Spares), supported by a fully equipped 1,000 sq. ft. service centre to offer convenient after-sales support and a seamless ownership experience.
The store showcases Simple Energy’s new retail design language, representing the next evolution of the company’s customer experience strategy. Built around the belief that customers deserve meaningful and engaging interactions, the format combines intuitive sensory design, thoughtful service touchpoints, and a contemporary visual identity to create a distinctive brand environment. More than a point of sale, the store is designed as a community-led experience space where customers can discover, engage with, and become part of Simple Energy’s journey. This new retail format will serve as the blueprint for all future Simple Energy stores across India.
The store showcases a wide range of products from Simple Energy’s lineup, including the newly launched Simple Ultra, powered by a 6.5 kWh battery with an IDC range of 400 km, a top speed of 115 kmph, and acceleration from 0–40 km/h in 2.77 seconds. It also retails the Simple One Gen 2 with an IDC range of 265 km and the Simple OneS Gen 2 with an IDC range of 190 km, along with a range of accessories.
Speaking about the launch, Shreshth Mishra, Co-founder & Chief People Officer of Simple Energy, stated, “Gujarat represents one of the most exciting growth markets for electric mobility in India today, and we are proud to mark our entry into the state with the launch of our first store in Surat. As we continue to expand across the country, our focus remains on bringing long-range, high-performance electric vehicles closer to customers and making EV ownership more accessible and dependable. This launch is another step towards building a stronger nationwide presence while staying committed to delivering products that address the real needs of Indian riders.”
Currently, Simple Energy operates 73 outlets across 39 cities including Bengaluru, Delhi, Patna, Bhopal, Agra, Goa, Vijayawada, Hyderabad, Visakhapatnam, Kochi, and Chennai, amongst others. The company is rapidly ramping up its pan-India expansion. In the coming months, Simple Energy will expand into Ranchi, Bhubaneshwar and more.
The Simple OneS Gen 2 is priced from ₹1,59,999/ (ex-showroom, Gujarat) and Simple One Gen 2 is priced from ₹1,89,999 (ex-showroom, Gujarat). The Simple Ultra is priced at ₹2,34,999 (ex-showroom, Gujarat). Customers can visit the store for test rides, browse accessories, or book their scooter. Test rides and bookings are also available online at https://www.simpleenergy.in/.
The Simple Energy Store in Surat is located at: SY No.66/2, Block. No. Y-1, K.N.Park Hou Soc, Udhna Magdalla Road, Surat, Gujarat – 395017
